Because you must all have experienced this annoyance too: someone is about to or is already doing something funny / amazing / fatal, so you scrabble for the phone, leap into camera-mode with the touch of a button, line-up the laughing / crying / dying subject and hit the shutter button. Then keep on hitting it. Then press even harder. Then press some more, and even more, until you can feel the bone of your finger grinding slightly against the phones feeble plastic body, and then, just after the crucial moment when the subject of your desperate attention falls over / falls over / dies, the picture takes. And you curse and you curse, even as the ambulance takes your friend away, because you’ve missed another picture.

Not so, so they claim, with the recently announced LG Louvre. And why is that, you ask? Because the LG Louvre GC990 features – along with its 12 megapixels, HD video recording and impressive little Schneider Kreuznach lens – something called… wait for it… Zero shutter Lag. Which, as the minority of you out there who can read past a primary school level will know, means that the shutter, when pressed, will have no lag time before taking the picture. Hurrah, we say. Sadly, the phone is barely out of its concept nappies. So there’s nothing more to say except have a gander at these current LG mobile phones, or at this LG Louvre review instead.